The Current Strategic Position of Amazon com Essay

The Current Strategic Position of Amazon com - Essay Example The web guides in countries like Japan, Korea, Canada, Australia, New Zealand and many others, it has been able to reach out to an international internet audience. Moreover, its business associates are also swelling in ranks and may now be more than 900,000 members in over 150 counties of the world. Its strategic alliance with Dell Computers in co-branding endeavors has also yielded excellent results. Dell main strategic position has been due to its fundamental, or core concept, of devising a long-term strategy for its company, and all its efforts are being directed towards achieving a robust long-term leadership in this field. Current strategy: Its current strategy is seen in terms of achieving market leadership on a long-term basis by a portfolio of judicious investments that could consolidate its position and brand image in the global markets. Internet business is subject to ill effects of market vicissitudes, which strike without notice, and companies need to take previous safeguards to alleviate, if not eliminate the detrimental effects of such risks and threats. Problems facing amazon.com : The main issues that are now being faced by amazon.com are firstly, in terms of whether their present business model could be successfully implemented during the next five years of the company’s lifetime, or should grassroots changes need to be institutionalized to keep pace with market demands and changing business environments. Secondly, the idea of catering a large number of products and services to all strata of customers needs to be reviewed or not, and what the future holds for this kind of marketing strategies. Thirdly, it also needs to look into the matter of how marketing innovative techniques and methods could be successfully evolved to meet future leadership challenges, and how this could lead to increased levels of consumer satisfaction. Finally, whether the image of being an internet Wal Mart could be successfully sustained in the years to come.