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Friday, May 31, 2019

Rudyard Kipling :: Essays Papers

Rudyard KiplingRudyard Kipling, born in Bombay, India, on December 30, 1865, made a significant contribution to English Literature in motley genres including poetry, short story and novel. His birth took place in an affluent family with his father holding the post of Professor of Architectural Sculpture at the Bombay School of artifice and his mother coming from a family of accomplished women. He spent his early childhood in India where an aya took care of him and where under her influence he came in come out contact with the Indian culture and traditions. His parents decided to send him to England for education and so at the young age of five he started living in England with noblewoman Rosa, the landlady of the lodge he lived in, where for the next six years he lived a life of misery due to the mistreatment - beatings and general victimization - he faced there. receivable to this sudden change in environment and the evil treatment he received, he suffered from insomnia for the rest of his life. This played an important part in his literary imagination. His parents remote him from the Calvinistic foster home and placed him in a private school at the age of twelve. The English schoolboy code of honor and duty impact his views in later life, especially when it involved loyalty to a group or a team. Returning to India in 1882 he worked as a newspaper publisher reporter and a part-time writer and this helped him to gain a rich experience of colonial life which he later presented in his stories and poems. In 1886 he published his first volume of poetry, Departmental Ditties and between 1887 and 1889 he published six volumes of short stories set in and concerned with the India he had come to screw and love so well. When he returned to England he found himself already recognized and acclaimed as a brilliant writer. Over the immediately following years he published some of his best works including his most acclaimed poem Recessional and most famed novel Kim. In 1907 Kipling won the Nobel prize in literary works in consideration of the power of observation, originality of imagination, virility of ideas and remarkable talent for narration which characterized his writings.

Thursday, May 30, 2019

Biography of Isaac Newton :: Sir Isaac Newton Essays

Through his beforehand(predicate) life experiences and with the knowledge left by his predecessors, Sir Isaac Newton was able to develop calculus, natural forces, and optics. From birth to early childhood, Isaac Newton overcame many personal, social, and mental hardships. It is through these experiences that helped create the person society knows him as in this daylight and age. The beginning of these obstacles started at birth for Newton. Isaac was born immature on Christmas Day 1642, in the manor house of Woolsthorpe, 7 miles south of Grantham in Lincolnshire. It is said that Because Galileo, . . . had died that year, a signifi give the bouncece attaches itself to 1642(Westfall 1). Though his father had died before Isaac was born, he was given his fathers name. He was born into a farming family that had worked their way slowly up the social ladder. The Newtons were superstar of the few families to prosper in Lincolnshire(Westfall 1). At the age of three Isaacs life would take a drastic turn. When Isaac was three his mother, Hannah Ayscough, remarried to the Reverend Barnabas Smith(Internet-newtonia). Isaac and the Reverend never got along and the Reverend would not have a child that was not his living with him. Isaac stayed with his grandparents when his mother went to live with the Reverend in North Witham. His maternal gran raised Isaac until he was ten. It is believed that his mothers second marriage and her leaving caused many problems for Isaac as a child. While living with his grandparents he answered day school nearby in Skillington and Stoke. Many cousins and other family members in the area surrounded Isaac though, He formed no bond with any of his numerous relatives that can be traced later in his life(Westfall 11). In 1653 his mother returned after her second husband died. With her she brought one half brother and two half sisters. Although it is not known, bitterness may have inflicted Isaac when his three new siblings arrived. Never the les s, two years later at the age of twelve he was sent to Grantham to attend grammar school. While attending grammar school Isaac lived with the apothecary Mr. Clark(Westfall 12). Mr. Clark had three stepchildren from the first marriage of his wife, Miss Storer, who were also living in his house. In school and at category Isaac was apparently different and did not get along with any other boys.

Wednesday, May 29, 2019

Rebutting Arguments to Legalize Euthanasia or Assisted Suicide Essay

Re yetting Arguments to Legalize Euthanasia or Assisted Suicide This essay focuses on several of the close common arguments in favor of the legalization of euthanasia or assisted self-annihilation - and rebuts them. The language is simple, or, as they say, in laymans terms so as to be easily understandable. The sources are from professional journals, internet websites, and news outlets. The first common argument favoring euthanasia or assisted suicide is this Since euthanasia and assisted suicide take place anyway, isnt it better to legalize them so theyll be practiced under careful guidelines and so that doctors will have to report these activities? That sounds good but it doesnt work. Physicians who do not follow the guidelines will not report and, even when a physician does report information, there is no way to know if it is entire or complete. For example, the Oregon law requires the Oregon Health Division (OHD) to collect information and publish an annual statistical rep ort about assisted suicide deaths.(Oregon) However, the law contains no penalties for health care providers who fail to report information to the OHD. Moreover, the OHD has no regulatory authority or resources to ensure submission of information to its office.(Prager) Thus, all told information contained in the OHDs official reports is that which has been provided by the physicians who prescribed the lethal drugs and besides that which the physicians choose to provide. The OHD even admitted that reporting physicians may have fabricated their versions of the circumstances ring the prescriptions written for patients. For that matter, the entire account could have been a cock-and-bull story. We assume, however, that physicians wer... ...19, conducted by Hebert Research, October 31, 1991, and within one week following the November 5, 1991 vote. Five days before the vote only 9.7 percent of those opposing the measure cited religious reasons for their opposition. Following the measu res defeat, individuals who had previously indicated support for Initiative 119 were again surveyed. Of these previous supporters, 15 percent subsequently opposed the initiative. unearthly reasons accounted for only 6.1 percent of this eventual opposition. Transcript from audio tape of On Target, WVON Radio (Chicago). Debate between Rita Marker and T. Patrick Hill, September 26, 1993. Van der Wal,G. P. J. van der Maas, J. M. Bosma, et al., military rank of the notification procedure for physician-assisted deaths in the Netherlands, 335 New England Journal of Medicine (November 28, 1996), p. 1706.

Genetic Engineering in Agriculture Essay -- Farming Genes Science Essa

Genetic Engineering in AgricultureWhoever could make two ears of corn, or two blades of grass grow upon a spot of ground where only one grew before would deserve better of Mankind, and do more essential service to his country, than the whole race of politicians put together. -The powerfulness of Brobdingnag, Gullivers Travels by Jonathan Swift, 17271IntroductionGenetically engineered foods are the rage of the day for farmers across the existence. Farmers are able to grow larger, tastier, more colorful foods that are more readily available and attractive to consumers. At the same time, farmers actually have been saving money beca intention their crops are now more resistant to drought, frost, insect infestations, and bruising during deportation to markets. How does this work you ask....genetically modified foods. With the worlds population growing at a rate that earths resources simply cant support naturally, scientific intervention has become and will become even out more inevitable. Feeding the worlds hungry is becoming a more difficult problem to deal with everyday as the populations in unfarmable locations grow to sizes that cannot be support by the current world food supply. My only question is Will food or water run out first?BackgroundFor thousands of eld 2, humans have been selecting the seeds of plants with certain desirable genetic traits to plant the following years crop. For years upon years, growers have identified and cultivated useful plant variants by dint of selective breeding and environmental alterations. Corn, as it is known today, is nothing like it was a thousand years ago. Gregor Mendel, the Father of Genetics, wrote his first major write up on genetics in 1865 where he puts into words wha... ...cannot be predicted, but we should do our best to preserve a species when possible. Let us feed the world with caution for the environment, morality and humanity.Bibliography1. Plant Physiology, C.S. Prakash May 2001, Volume 126, pp. 8-15 (no link)2. Transgenic Crops, History of Plant Breeding http//www.colostate.edu/programs/lifesciences/TransgenicCrops/history.html3. Websters Dictionary (online) http//dictionary.reference.com/search?q=transgenic4. The Scientist, Using Transgenesis to Create Salt-Tolerant Plants, Ricki Lewis March 2002 http//www.the-scientist.com/yr2002/mar/research1_020304.html (To use this link you will have to use a registered email, use wmeissnerscu.edu)5. Pew Initiative on Food and Biotechnology, August 2003 http//pewagbiotech.org/resources/issuebriefs/geneflow.pdf

Tuesday, May 28, 2019

The Language Of The Cell :: essays research papers

The Language of The CellThe mobile phone is a complex and delicate system It can be seen that the cellis the stage where everyday functions much(prenominal) as molecule movement, proteinsynthesis and tissue repair take place. All organelles within the cell argon wellrehearsed in their operations, but an error on an organelles behalf, can sendthe cell and its organelles into panic. The efficiency rate of the cellplummets down to a low level. It does take some time for the dust to settle,and one time the scripts are memorized, the cell is now ready to begin its tasksagain.Since the 19th Century, it was known that all vivification things, whetherthey were plants or animals, were made up of cells. This whole root word has beengiven credit to an English Physicist, Robert Hook (1635-1703), when he looked ata thin slice of cork under powerful hand lens. Hook notice a large numberof cells. Rudolf Virchow (1821-1902) propounded this idea, that the cell is abasic structure and functiona l unit for all living organisms.A cell can be a wide range of shapes and sizes, although most cells aremicroscopic. Inside a cell membrane, a nucleus can be seen. The nucleus is thecontrol magnetic core of the cell. Between the nucleus and the membrane, there is apolysaccharide matrix called the cytoplasm, where organelles can be found. Theorganelles are attached to a framework. The cells cytoskeleton.Every living cell has the ability to detect signals from itsenvironment. The signals are usually in the form of chemical molecules, thatthe cell has learned to recognize. The cell decodes these molecules intomessages, and acts upon them. The cell has a manner of speaking. Signals and messagesare carried by particles of matter that have a very low energy requirements.There are many, many signals rumbling around the cell. It was thought that thecell would confuse itself in all of that background signal noise. One defenseis available to this question. The cells decoding mechanisms are l ocateddownstream from the receptors. They are based on complex chemical reactionsthat take place in the cell membrane and control all the responses of the cellto the messages it receives.Neuropeptides and polypeptide hormones, are made up of complexassemblies of amino acids, aligned in different sequences. In other cases, theamino acids are slightly transformed, as this is the case with well known transmitter substances such as epinephrine (adrenaline), dopamine and histamine.Products made in the organelles within the cell, are sent to variousdestinations, both in and out of the cell. The cell has what amounts to a

The Language Of The Cell :: essays research papers

The Language of The CellThe kiosk is a complex and delicate transcription It can be seen that the cellis the stage where everyday functions such as molecule movement, proteinsynthesis and tissue repair take place. All organelles within the cell ar wellrehearsed in their operations, but an error on an organelles behalf, can sendthe cell and its organelles into panic. The efficiency rate of the cellplummets down to a low level. It does take some time for the dust to settle,and once the scripts ar memorized, the cell is now ready to begin its tasksagain.Since the 19th Century, it was known that each living things, whetherthey were plants or animals, were made up of cells. This whole idea has beengiven credit to an English Physicist, Robert Hook (1635-1703), when he looked ata thin small-arm of cork under powerful hand lens. Hook discovered a large numberof cells. Rudolf Virchow (1821-1902) propounded this idea, that the cell is abasic structure and functional social unit for al l living organisms.A cell can be a wide range of shapes and sizes, although most cells aremicroscopic. Inside a cell membrane, a nucleus can be seen. The nucleus is thecontrol center of the cell. Between the nucleus and the membrane, there is apolysaccharide matrix called the cytoplasm, where organelles can be found. Theorganelles are attached to a framework. The cells cytoskeleton.Every living cell has the ability to detect signals from itsenvironment. The signals are usually in the form of chemic molecules, thatthe cell has learned to recognize. The cell decodes these molecules intomessages, and acts upon them. The cell has a language. Signals and messagesare carried by particles of matter that have a very low energy requirements. there are many, many signals rumbling around the cell. It was thought that thecell would confuse itself in all of that background signal noise. One defenseis available to this question. The cells decoding mechanisms are locateddownstream from the recep tors. They are based on complex chemical reactionsthat take place in the cell membrane and control all the responses of the cellto the messages it receives.Neuropeptides and polypeptide hormones, are made up of complexassemblies of amino acids, aligned in different sequences. In other cases, theamino acids are slightly transformed, as this is the case with well knowntransmitter substances such as epinephrine (adrenaline), dopamine and histamine.Products made in the organelles within the cell, are direct to variousdestinations, both in and out of the cell. The cell has what amounts to a

Monday, May 27, 2019

Methods to Increase Learning and Success Among Students

The government is now looking into ways of increasing the learning experience of students they could use in the competetive reality of life. The C. S. Mott Foundation suggests that the time is ripe to shatter the chalk and talk, 8 a.m. to 3 p.m., September to June concept of educate, and stretch and reshape learning time in order to improve student achievement (Stedron 2007).In his impostureicle, A new daylight for learning its time to look at changing the aloofness and scope of the school day to help kids succeed Jennifer Stedron enumerated some ways to outgrowth students learning and explains the advantages of each. Three options were offered to incorporate summer learning, out-of-school learning or increasing the length of time for a school day or school year.The advantage of including summer learning programs lies with the additional learning experience for students that can prepare them for the undermentioned stage of learning.Stedron (2007) held that disadvantaged student s tend to fall behind during the summer because of a lack of learning opportunities in the home and community. By fifth grade, this summer slippage reckons for near two full years deficit in reading comprehension levels.The executive director of Johns Hopkins University Center for Summer Learning held that the differences in summer learning account in part for later educational outcomes (Stedron 2007).New Mexicos Plus Pilot Project, which provides an optional program of at least 40 additional days of school during the summers forward and after kindergarten, has resulted with students gaining early literacy skill and social maturity which can considerably prepare them better for the first grade.Out-of-school activities can also increase students learning experience. Before- and afterschool programs repay the school curriculum and broaden student skills through enrichment activities that might be absent from 8 a.m. to 3 p.m. according to Stedron (2007).She held that extra subjects such as art and music, which have been cut that many schools in favor of the more practical subjects, are often what keep some children engaged in and be school (Stedron 2007).California Senator Tom Torlakson said that kids get excited about learning and their attachment to school increases since they have to attend school to attend these out-of-school programs.Aside from get better results from students, investing on these programs result also generate budget savings for the government. Stedron (2007) used the California After School Education and Safety scuttle program as an example of the advantages of out-of-school programs evaluations show increase in student attendance, achievement and good behavior from kids in the programs.And a 50 per centum decrease in students who must repeat grades is saving the state the massive expense of an extra year of education for many students.Nothing can increase learning experience better than extending instructional time, which may be t hrough, but not limited to, summer learning or after-school programs.Stedron, however, stresses that it is not yet more school time that the students need. They need to opportunities to develop creativity and be leaders (Stedron 2007). For older students, this may include internship programs which give the students time to learn in the real world.Milt Godlberg, a member of the national Time, Learning, and Afterschool Task Force, believes that young people are more engaged in learning and are more actuate when activities are not restricted by the traditional classroom structure (Stedron 2007). Education should, after all, not be confined within the four corners of the classroom, but must also incorporate the realities of life.Stedron has given profound insights about the topic. Although the claims are not supported by statistical evidences, she has provided a convincing argument by providing student reactions and comparisons with the traditional way of learning.Increasing learning experience, not just academically but socially, will benefit the students by also increasing their knowledge, skill, and competetiveness, all of which will consequentially increase their chances of achievement and success.ReferencesStedron, J. (2007). A new day for learning Its time to look at changing the length and scope of the school day to help kids succeed.

Sunday, May 26, 2019

Locke and Hobbes

What is politics? Merriam-Webster dictionary defines it as the total complex ofrelations surrounded by people living in society. This phrase is the beginning of all politics and all regime. Whether we are ruler or subject, in the end we are all just people. And how canpeople outgo consult to each other? Over the years, countless individuals believed that they have the magic answer to this age-old question. Two figures in particular have endured thepraise and the criticisms Thomas Hobbes and earth-closet Locke. Each domain represents a philosophythat has marked him in history and in the popular consciousness. And each man offers hisunique commentaryalong with whatsoever surprising commonalitieson this abstract word we callpolitics.How should an affective organization approach its duties and serve ups? John Locke and Thomas Hobbes did hold some similar viewpoints on governments responsibilities. Both men favored a amicable contract between government and its people (Baker, 20 00). Hobbes stated in Leviathan, Whensoever a man transferreth his right, or renounceth it, it is either in consideration of some right reciprocally transferred to himself, or for some other good he hopeth for thereby.In other words, a man must be willing to sacrifice some of his basic rights in exchange for a promise of security and stability from his government. Ever since Moses and Biblical times, Hobbes points out, part has operated on a contract system (Panagia, 2003). Likewise, John Locke also advocated this precursor to federalism (Baker, 2000) men, when they enter into society give up liberty of a kind nonetheless it being only with an intention in every one the better to preserve himself, his liberty and property. (Locke, 2001)Locke believed that entering into much(prenominal) a covenant with government officials would best serve a common good and serve to create a common lawideals which were also shared by Hobbes (Baker, 2000). Hobbes himself claimed that the point of the social contract is to orchestrate a multitude into some recognizable whole. (Hobbes, 1968). The government was dependent on the support of the people, and its legitimacystable only as long as the public continues to recommend it (Hobbes, 1968).Once the function of a government is determined, the next question becomes, Who is thegovernment? On this point, Hobbes and Locke part ways. Since Hobbes held that human beings were essentially born bad, then logic would follow that they are not fit to rule themselves. Instead, they learn an overarching causation to awe them..likened to a sea monster, or a leviathan (Geib, 2002). Hobbes argued for a single-person leadership by claiming that multiple voices of authority created too much diffidence (or difference).Such confusion would inevitably plunge mankind back into a primitive state of warfare, the very condition it sought to eradicate through laws and government (Kreis, 2005) for powers divided mutually destroy each other (Hobbes, 1 968). Hobbes had witnessed firsthand the conflicts between the English king and Parliament, which hurled that country into a state of near-civil war (Chodorow, 1994).War and conflict resulted from every mans universal need for power. When one puts such strong egos into one room, resolution can never hope to be obtained. To Hobbes thinking, an entrustment of the power to one individual was the best way to ensure stability. And a monarchy, with its fit(p) and non-debatable succession of rulers, was Hobbes preferred choice of government (Panagia, 2003).Although Hobbes anticipated such democratic mantras as the right to remain silent and the right to property, his association with democracy affectively ends there. His compulsory monarchy refutes the people as a sovereign power, and his concerns for individual liberty are miniscule (Gray, 2003). In fact, Hobbes conservative views infuriated John Locke to such a percentage point that he published his own Treatises of Government, advoca ting a public-run government based on the liberty of the citizen. Locke raged that Hobbes monarchy left ruler and subjects in the very state of turmoil it announced to avoid (Chodorow, 1994).A singular government could only serve to oppress and deny. Government should instead divide itself into branches, each serving its own specialized function while keeping the other branches from becoming too powerful (like the executive, legislative, and judicial branches of American government today). (John Locke, 2001) After all, Locke claims, the people cannot sacrifice more power than they possessed in their natural, pre-law state. Once the people enter into a social contract with their chosen government, then the sovereignty necessarily relievers with the people (Landry, 1997).The people declare their leaders, and decisions rest with the consent of the majority, giving it either by themselves or their representatives chosen by them (Locke, 2001). The government may tax, it may allocate fun ds based on need (Landry, 1997), but it can never have a right to destroy, enslave, or designedly to impoverish the subjects (Locke, 2001). Most crucial in Lockes philosophy, the people rule.In the end, we are left with the question, Whose philosophy is best? Give us anotherthousand years, and we will still probably be quarrelling about the answer. Perhaps it is best instead to let each man have his final say on the subject and leave it at thatDuring the time men live without a common power to keep them all in awe, they are in that conditions called war and such a war, as if of every man, against every man.(Hobbes, 1968)It is a power that hath no other end but preservation, and therefore can never have a right to destroy, enslave, or designedly to impoverish the subjects...(Locke, 2001)ReferencesBaker, W. J. (2000). Faces of Federalism From Bullinger to Jefferson. Publius 30(4), 25.Chodorow, S. (1994). The Mainstream of Civilization. 6th ed. fortress Worth The Harcourt PressGeib, R . (2002). Thomas Hobbes. Retrieved October 24, 2006, from The Pessimists Pagehttp//www.rjgeib.com/thoughts/nature/hobbes-bio.htmlGray, J. (2003). The beast stirs. red-hot Statesman 132(4634), 50-51.Hobbes, T. (1968). Leviathan. C.B. MacPherson, ed. Harmondsworth Penguin.John Locke. (2001). Retrieved October 24, 2006, from Internet Encyclopedia of Philosophyhttp//www.utm.edu/research/iep/l/locke.htmKreis, S. (2005). Lectures on modern intellectual history Thomas Hobbes. Retrieved October24, 2006, from The History Guide http//www.historyguide.org/intellect/hobbes.htmlLandry, P. (1997). John Locke (1632-1704). Retrieved October 24, 2006, from Biographieshttp//www.blupete.com/Literature/Biographies/Philosophy/Locke.htmLocke, J. (2001). Two Treatises of Government and A Letter Concerning Toleration.Penguin Classics New York.Panagia, D. (2003). Delicate discriminations Thomas Hobbess science of politics. Polity 36(1), 91-114.

Saturday, May 25, 2019

Dusk at Dell

Executive Summary This case analysis level focuses on the declining mart parting faced by dingle, Inc. ( dingle, the caller-up) and recommendations ar given as to where the society pauperisms to alter its system at a line of business direct as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace, set greater impetus in fast emerging commercialize places such as china and India, and counselling more on R&D efforts in exhibition of magnitude to ensure that higher(prenominal) levels of innovation are achieved by the association. Introduction dingle, Inc. (dell, the society) is a multinational company that specializes in the development, manufacture, marketing and servicing of calculating machines and computer colligate harvest-feasts. Dell has been one of the most achievementful firms in the computer intentness, having achieved supernormal revenue growth and above average returns for several years span ning the mid(prenominal) 1990s to the mid 2000s. This was mainly due to their prowess in customizing harvests as per customer requirements, join with effective manufacturing and supply chain processes.The play along encourages little or no intervention from distributors and middlemen, and studyity of all gross revenue are based on a direct customer relationship business model. The firms resources focuse on supply chain capabilities, with frequent inventory turnover and direct delivery emerging as Dells core competencies. At the time when Dell established these core competencies, they were valuable, rare and were not easy to imitate, in that respectfore allowing the Company to build a sustainable competitive advantage.More new-madely, industriousness dynamics have rapidly dislodged and competitive rivalry has also intensified to a very large extent. The external environs has changed signifi burn downtly and demographic factors, coupled with economic indicators such as large disposable incomes that is now available to a greater number of people in emerging countries has transformed the expressive style that Companies formulate their strategies within the computer pains. Dells strategy has not changed in tandem with the external environment, and as a result, the Company has been losing market share in the last few years.The computer industry is characterized by standard cycle to fast cycle markets, and constant innovation is required to ensure that firms go by to earn above average returns. This case study analysis report leave alone outline Dells existing strategy and leave place and then explore the new strategic options that are enviable for the Company. As Dell is a global player and has operations all over the humanness, specific strategies will be formulated from a piece wise perspective. The product categories that are proving to be winners for the Company will also be considered and analysed in depth.Specifically, this report will be pr esented in the following format Dell will be analysed in relation to its two biggest competitors i. e. Hewlett-Packard (HP) and Lenovo, and suggestions will be given as to where Dell will fatality to place strategic thrust in the future. The common chord major geographic separates in which the Company is present viz. The Americas Europe, snapper eastern and Africa (EMEA) and Asia Pacific Japan (APJ) will be analysed in depth and relevant business strategies and diversification strategies will be expounded upon.The future course of action the Company should undertake will be presented. The report will use the above analyses to set up recommendations to the Company in terms of product categories that are most desirable, regions that need to be focused on in the future, what new core competencies the Company should develop, and the overall direction that strategic root forership needs to take in the future. contention Analysis Dells major competition comes from two other comp uter related behemoths i. e. HP and Lenovo. Dell is no longer the market leader as it had once been.HP has overtaken Dell as the largest PC manufacturer in the world. HP achieved this distinction from Q3 2006, and in 2007 had 18. 8 percent global shipments for that year. exclusively three Companies have a market share in similar regions and competitive rivalry and dynamics are based on the actions and responses initiated by each(prenominal) other. The following table presents a snapshot of product categories, market share, main customer segments, and product innovations of the worlds major players in the computer industry Table 1 Competitor Analysis of Dell, HP, IBM, Lenovo and Others CategoryDellHPIBMLenovoOthersProduct CategoriesDell is present in all the computer related categories from desktops to PCs and servers. The original leader in printers and s smokeners, HP is the worlds largest computer manufacturerAfter its sale of its Laptop and PC division IBM, concentrate ons on its server market and providing IT solutionsAfter its purchase of IBM, Lenovo has become one of the world largest PC manufacturers. This compromises of Acer who is a large player and other large as well as smaller companies within similar segments. Market manage worldwideDell fell to 14. 6% during Q3 200719. % as on third quarter 2007 IBM is now in the server marketLenovo at 8. 1% Acer at 7. 9% principal(prenominal) Customer SegmentsDell targets large corporates and now needs a retail pushHP has its share crossways the whole spectrum of customers and thus has the lead it enjoys. IBM concentrates on the server segments and is still behind HP in terms of overall volumesLenovo targets corporate and retail segments and has seen successful in the retail segment due to strong brand value and imagine of Thinkpad brand Acer is a pc and laptop manufacturer concentrating on corporate and retail segments.Product InnovationWill be explained belowHP has made strides in its targeting specific segments with groundbreaking products. Its recent campaign for corporates stresses lighter and more powerful laptops, breach battery life etc. For retail and home consumers it stresses media features and family friendly options. IBM is a server market leader and targets the segment accordingly. Lenovo has been trying similar strategies like HP in creating different products for the two segments of corporates and home users. Acer and other similar brands follow a customised strategy as well.As can be seen from the above table, a lot of Companies provide a host of products and services that are similar in nature. This intensifies the competitive rivalry, and the set of actions and responses taken lead to enhanced competitor dynamics within the industry. Moving forward, it is essential that Dell positions itself as a player that pays oversight to the changes in the external environment and builds new core competencies accordingly. For example, the number of computer users in China and India is very low, and these countries are expected to present immense effectiveness to the computer manufacturers.Furthermore, retail sales can form a major potential client base. As mentioned in our SWOT analysis (Appendix 1), Dell has been traditionally weak in acquiring mass customers in the retail category and moving forward, the Company should consider it to be a key initiative that forms a vital part of its strategic mission and intent in the years to come. The retail model would be to qualifying the customer the products and showcase the flexibility of Dells customisation and they can take the order and book the same on their online channels.Internet accessibility is still limited to millions of Indians, who rely on cyber cafes for internet access. Additionally, acquiring broadband connectivity in Indian homes is still some distance away. However, recent aggressive pushes by local telecom companies is bringing broadband to homes and is seeing phenomenal success and he rein lies Dells opportunity to capture the segment with an established retail format. It must be storied that the Company has tapped into a retail strategy and has recently been featuring their Studio range and Adamo Range designs in retail outlets.As of December 2007, Dells focus was to hand up to 10,000 retails stores worldwide. This is a required growth strategy and vital to its success. With reference to product categories, it is becoming increasingly apparent that notebook sales are outperforming desktops. This should be aligned with Dells competitive strategy and strong focus should be on selling notebooks in the international markets. The Company should look at offering the best functionality in this range of products to cater to the rising younger segment that dont shy away from increased features and are cook to pay the price for them.The Company is realizing that product differentiation is becoming essential and hopes to launch unique products that will create product l ust amongst its consumers. A recent product launch includes a new mp3 player called zing which Dell wants to focus on and improve growth. The product is expected to compete with Apples iconic iPod. Although Dell possesses a significant advantage with regard to salute savings because of its direct customer model, it must be aware that its competitors are spying up and the relative gain it had is slowly diminishing.Region wise and Product Wise Strategic Analysis of Dell Dells continued success for many years was largely attributable to its Cost Leadership Strategy. The Companys focus was not on R&D and innovation, but sort of relied on standards based technologies. Furthermore, the Company does not necessarily look for first mover advantage either. Instead, the strategy has been to wait till the market or product category is ripe for commoditization. Once the innovation is commoditized, the Company offers more cost effective versions, enabled by supplier JIT and customer conjoint.Fo r example, the customer builds their own computer on the Dell website and thus only pay for what they value, while Dell gets real-time information on consumer demand and preferences. The above mentioned approach has delivered consistent results to Dell both(prenominal) from a strategic as well as a financial perspective. In order to assess whether this approach can continue to yield supreme results in the future warrants a region and product wise analysis. The same is as follows. Dell has divided its regions into three distinct parts The Americas EMEA (Europe, Middle East and Africa) APJ (Asia Pacific and Japan) Each of these regions is discussed below Dell in the Americas Consumer preferences in the American region are rapidly changing and the computer and technology market is becoming increasingly saturated. Higher levels of product innovation, coupled with sleek designs and efficient performance have become the benchmarks for the players catering to these markets. Customers are showing a higher level of buying power, as many alternatives are available to them (For further details, please refer to the five forces analysis presented in Appendix 2).Although it was the cost leaders strategy that proved so successful for Dell in the Americas, its slowly losing ground. In sum, Dell has been so successful in the past because Of a strong initial lead in cost leadership, and also in quality (e. g. driving worst the number of human touches to the computer to drive down defects) and ordering/upgrading convenience, and It does not rest on its laurels (considering (1) a sustainable competitive advantage), but continues to run faster than competitors on both dimensions.It must be noted that although Dell largely focused on cost leadership strategy, it employed the differentiation theory as well. The Company did this by better ordering/service, better relations with businesses through open standards that allow easy change and upgrades etc. For players in this region t o thrive and sustain a competitive advantage, its big that no one business level strategy is solely focused upon. For example, a pure differentiator may become unreasonably expensive as the market matures.On the flipside, too much emphasis on cost leadership will allow for other Companies to capture market share through innovation. Furthermore, the emergence of low cost regions such as China and India may prove to be a hindrance to a Company striving to be a cost leader in the Americas. In lieu of this, its advisable that Dell adopts an Integrated Cost Leadership/ Differentiation strategy for this region. This is a hybrid strategy that is becoming more important as competition intensifies. Through this strategy, firms are able to improve their ability to Adapt quickly to environmental changes. Learn new skills and technologies fast. More effectively leverage core competencies across business units and product lines. Produce products with differentiated features that customers value and provide these differentiated products at a low cost. In terms of product focus, Dell has to continue its focus on XPS PC to effectively conquer competition. Its now become inevitable that Dell should spend significant amount on R&D to hold up ahead in the game. The other change should be the move to laptop segment and offer differentiation there. Thats where the future growth exists in this region for Dell.The corporate growth depends strongly on the server, storage and net shapeing segment. The corporate customers too want more for less and therefore the IT Services and solution segment needs to be exceptionally strong for Dell. The Company must also give increased importance to staying ahead of competitors in terms of the product cycle. Historically, Dells presence especially in the PC market has been from the growth stage till the maturity phase and its reaped the benefits. However, the PC market is on its decline and there are serious alternatives that need to be considere d.Dell now has to keep abreast of market developments to ensure that it participates in a product lifecycle from Introduction stage. From a diversification perspective, it can be seen that Dell is a very well known brand in the Americas and it enjoys tremendous recall and brand equity. Keeping this in mind, it might be desirable for the Company to undertake unrelated diversification in this region. Dell might benefit from moving into other sectors within the same macro industry. Examples could include digital content, other areas of media and entertainment etc. Dell in the APJ regionThe Asia Pacific area forms a powerful region for Dells growth. Its been communicate that a significant part of Dells growth story in the 21st century would be attributed to its presence in this region. Currently, Dell is already said to be as big as a Fortune 300 Company in this region alone. The APJ region is divided in three parts as follows One is the Pacific Rim which includes Australia, NZ and bas ed in Singapore. This also covers the area of Southeast Asia. The other big propellant of growth is China and India. The third part is Japan (including Korea).The strategic thrust to be given by the Company cannot be the same for the entire region. Each sub region will have its own specific strategy that is best suited for it. While Japan, Australia, NZ (Including Singapore) are mature markets for Dell, China and India are the upcoming markets for the company. The strategy used and recommended for the Americas would work well for Dell in Japan, Australia, NZ and Singapore area given its existent base in the region. The strategy in China and India has to be different. Here the customer is still very cost conscious. As the statistics show that in China there are only 5. computers per 100 inhabitants and in India there are 1. 4 computers per 100 inhabitants. Clearly, combined, this will be the biggest computer market in the world in time to come any company cant afford to call itself a global player without having a significant presence in this region. We recommend Focused Cost Leadership strategy for Dell in this region and do believe that itd do well by reaching out to the customers by opening retail outlets across the region for the following reasons Usage of credit cards is still extremely low in this region. People prefer to get the touch and feel of the product before buying it. Confidence on internet buying is not high. Internet itself is not widespread in the region therefore cant become a powerful sales channel in the short term. In terms of product, Dell would still do well by focusing on elementary PC products and laptop products in this region. Although there will be a niche number of customers in the high end segments, the lower classes are not yet ready to embrace products like the XPS, in China and India. The threat Dell faces is from a number of local players, there are a lot of players here who can do what Dell did in 1984 i. e. reate a new PC t hrough reverse engineering processes. Dell has to call up a way to match the prices through its JIT, supply chain and process improvements. From a diversification perspective, Dell would do well by focusing on related diversification A strategy in which an organization operates in several different businesses, industries or markets that are somehow linked. This is already apparent in the current business mix of the Company, and the revenue growth in the segments such as IT services and storage services stand testimony to the fact that related diversification is desirable.Dells in the EMEA region Dells presence in Europe too dates back to over 15 years. Dell set up its first manufacturing plant in Ireland in 1990 and later created another unit in Poland in 2006. EMEA, because of various languages, cultures and profiles is a very thickening region to manage. Each country/ sub region is at a different stage of maturity and therefore its recommended that Dell goes with Integrated cos t leadership/ differentiation strategy in this region too. Dell is synonymous to cost leadership strategy in the computer industry and therefore it only when cant afford to lose that advantage.Whats needed is additional focus on quality and R&D to deliver differentiation for customers and to stay ahead in the game. On the product front, quite like in the Americas, Dell must start focusing on Data sharpen Solution division set to simplify IT complexities and address needs of an emerging cloud computing market. It must be noted that Dell in 2008 inform the expansion of the data centre solutions business unit in EMEA, further developing the companys solutions and services capabilities in the region.This has to be the next meter in Dells strategy for the fast emerging cloud computing market following the successful launch and subsequent customer bridal of DCS last year. On the product front, it is advisable that Dells strategy focuses on differentiation. It is especially relevant f or the Company to focus on the corporate segment of customers and give impetus to its IT services and solutions. On the diversification front, for a complex market like EMEA we recommend Related Constraint Diversification.Moderate to high level of diversification is when the firm generates less than 70% of its sales revenue from its core business and when the businesses have products, technological or dispersal linkages. Recommendations This next section of the report will focus on the above presented analyses, and recommendations will be given to Dell. The recommendations will provide feasible suggestions that can be used by the Company in the future. The recommendations are as follows The Company should look to aggressively pursue and build upon its existing retailing strategy.They can do this by collaborating with both bricks and trench mortar retailers as well as internet based e-tailers. Furthermore, the Company can also look at diversifying into retail and setting up their own whiz brand stores. Bricks and mortar stores will be especially relevant in India and China, where online retailing is till at a nascent stage. Dell has already initiated its retail strategy in India where its products are showcased in the Croma store as one example. More such initiatives need to develop for the Company to be able to put over the masses. The touch and feel aspect is very important to customers in India and China and is an integral part of their buying process. A slightly different strategy is proposed to attract customers in these regions. Dell customers can enter a Dell store, customise their products with a Dell representative who would be connected to Dells systems, and work with the customer to arrive at a personalised and tailored product. This will keep in line with Dells strong manufacturing chain and the order can be closed within the store itself. Additionally, credit card penetration and internet access is low in developing countries.In strong-arm ret ail stores, Dell can accept cash and close the sale, as this will be more beneficial to customers who prefer to transact with cash as opposed to credit cards. The Company needs to provide new products with differentiating factors. Standards based technology is not the order of the day anymore. Dell needs to focus on more scanning, monitoring, forecasting and assessing of the external environment so that they are able to spot new trends and capitalize on it. The deterministic component of the external environment has also changed, and Dell needs to keep the larger general framework in mind.The Company needs to look to make changes within its internal environment as well. Resources need to be mobilized to build up R&D capabilities. Innovation has proven to be a core competency for other major players such as HP, and Dell needs to respond by launching large R&D initiatives so that they can innovate as well. This is especially relevant in developed countries, where standards based techn ology is getting increasingly saturated. Dell can perhaps look to spend at least 5% of their revenues on R&D expenditure (In 2006, it was just 0. 8% compared to HPs 3. % and Apples 3. 7%). Dell needs to focus more on marketing initiatives to reach out to the younger generation of customers. This segment presents immense potential that the Company is currently not tapping. A dedicated sales and marketing team needs to be established, and there is a need for a Chief Marketing Officer as well. Dell could establish extensive CRM programs, where the customers get quick and timely feedback in relation to a problem. Dont compromise on the training of the workers that are honed in order to insure queries and complaints.The Company must make sure each query is handled by skilled personnel who are well aware of the nature of the problems. The Company could concentrate more on product categories that are ontogeny fast and capitalize on these. For example, Dell needs to pay attention to the storage and IT service categories because they offer promising growth in the future, although they dont make up a bulk of the revenues right now. As IT services are the fastest growing revenue earner for the Company, Dell might choose to diversify or expand in this area and go beyond just IT infrastructure. The Company can look to expand its footprint by continuing to acquire companies that form a part of their strategic agenda. Synergistic fits can be exploited and tapped, and strategic acquisitions, joint ventures and other alliances will give Dell the opportunity to pursue aggressive growth through inorganic means. Dell should look at issue beyond the metros and major cities in China and India. There are hundreds of secondary cities within these two countries that present immense potential that must be tapped. The Company should aim to focus more on the masses, as opposed to large businesses and SOEs. Providing strategic leadership is extremely imperative for Dell if its to cont inue on its quest in sustaining competitive advantage. The Company should look to boost employee morale by focusing on more HRM practices. More initiatives like Tell Dell need to be incorporated. The organizational culture needs to be nurtured so that employees feel motivated to work in the Company. Conclusion Dell has been a major force to reckon with and has established a position of leadership in the computer industry because of its inherent advantages in supply chain management, effective distribution systems, and lean manufacturing processes.The Company is now looking to take its sustained competitive advantage to the next level. However, in order to do so, there are trustworthy strategic adjustments that the Company must consider to avoid becoming a laggard. The key to ensuring that the Company will continue to lead the way in the industry is for it to conduct a thorough analysis of the external as well as internal environment and see where the strategic intent has to change. This report outlines the areas in which the Company needs to focus on to consolidate and continue earning above average returns.

Friday, May 24, 2019

World Cultures Midterm: Confucius Analects

Confucius program of study envisions some kind of political or social service. The study he encourages has two aspects intellectual breeding and character building, in an effort to make an ideal role model that he calls the junzi. Construct a career direction for Confucius junzi indicating his proper roles in society. The path of the Confucian Junzi is interminable and strenuous. It is a life only for the hard working and self-reflective. The sage and the opus of perfect celibacyhow dare I rank myself with them? It whitethorn simply be said of me, that I strive to be one such without satiety(7. 3) even the teacher of the ways of the Junzi knows that the path being a Junzi is never ending and that he has much more to learn. Confucius encourages his students to devote their lives to social and public service. He strives to develop his students intellectually and morally to attain the wisdom and the virtue of a Junzi through practice of proper social conduct and exercise of traditi onal rituals. A person plays many roles in a lifetime and for all role comes different authorities and responsibilities. The main roles of a Confucian Junzis life are that of a student, son, and a attendant to the state/society.The first reflect of a Junzi is to be a filial son. The Junzi should attend to his elders, respect his parents wishes and earnestly follow the way path of his father If the son for three years does non alter from the way of his father, he may be called filial(4. 20). If he possesses the position as the head of the family, the Junzi should regulate his home through example of virtue and benevolence. Family organization is the basis for the structure of the state and the governmentone who cannot preside over a family is a ugly leader and cannot regulate a estate.A Junzi pauperisation not come for a wealthy home or a family of noble decent Confucius did not discriminate between those rich or poorhe took all those willing to learn and work as his student. The Junzi works to intellectually grow with the experiences he has gained and has a never-ending appetite for knowledge. When a man is not in the habit of saying what shall I think of this? What shall I think of this? I can indeed do nothing with him(15. 15). He should leap questions and insights to everyday occurrences and not avoid what he does not know or is afraid of.A student is to gain knowledge not only from his studies but as well as from occurrences and people around him. He will use his learnings to service the state and will not venture to make profit or seek speedy gain. Honor and nobility should be gained through merit and virtue and not through bloodline. As an attendant to the state, the Junzi will rise to a position in court (either through recommendation for his good moral conduct or through proving himself worthy through civil servant exams) and be loyal to his country and ruler. The scholar trained for public duty, seeing threatening danger, is prepared to sac rifice his life. When the opportunity of gain is present to him, he thinks of righteousness(19. 1). The Junzi will continue to aim himself morally and intellectuallyto set apart what is right and wrong and to act as a role model. He tries to bring out the admirable qualities in other men and aid them in becoming a superior man. If the Junzis services are no long needed at court, he will then devote his life to teaching students the virtue of a righteous man.He will greet others with benevolence and preach the rule of reciprocity what you do not want done to yourself do not do to others(15. 23). The master said, of Tsze-Chan that he had four characteristics of the superior manin his conduct of himself, he was dishonor in serving his superiors, he was respectful in nourishing the people, he was kind in ordering the people, he was just(5. 15). Whether the Junzi is student, a court decreed/ faithful subject to the country or a filial son, becoming a superior man is a lifelong progres sion that never stops.

Thursday, May 23, 2019

Inequality in Education Essay

Inequality is an unequal rewards or opportunities for different individuals within a group or groups within a society. Education is recognised as major social institution. However, inequality in raising is linked to major problems in society. In education a key factor that influences a childs performance at school is social sept. By going done Marxist and Functionalist perspectives, explanations for such inequalities can be understood.Difference in social background results in differences in motion within an academic field. The level of achievement of the middle kin is hugely different from that of the working class. Students success depends on parents income and parental choice. In other words the higher the social class of the parents, the more(prenominal) successful a child is likely to become in education.Children from lower socioeconomic backgrounds are more likely to have low academic perspective than the students from higher socio-economic backgrounds. The education sy stem remains socially selective, the higher the social class of the parents, the better the education of the children.Educational inequality starts young for children of disadvantaged class and they struggle to keep up throughout their school years. Children of lower socio-economic background at age 3 are one year behind the field of study average. By the time they are 14, they are two years behind. We can see this figure is staggering and extremely worrying. As a result, these children are little likely to go into higher education and more likely to be categorised into a lower academic ability.The functionalist perspective on education is touch with the functions or role of education for society as a whole. It focuses on its contribution in maintaining social stability through development of social harmony. It intrust in building bridges between values and passing culture and norms through education. Functionalist views education as the basic needs for asociety in order to surv ive. Particularly, functionalist sees education providing a trained and qualified labour force and its effective role selection and allocation in a meritocratic society.The Marxist perspective on education highlights the way education system reproduces existing social class inequalities and how it is carried out to the next generations. Marxist argues that the values passed on by school are those of ruling class. In contrary to functionalism Marxist does not believe education system is neutral filter and grade according to meritocracy. rather it believes social class and other factors influence success and failure in education. Marxist approach argues that there is no equality of opportunity in education, education rather covers the fact that the social class influences educational success and there is inequalityInequality in education can put individuals of the groups that are impact by these at a disadvantage in the future. Inequality in education gap will remain because even th ough we are sure of it we have learnt to tolerate it.The education system reproduces existing social class inequalities, and passes them from one generation to the next. Thus we can see that children from low socio economic class lack the aspiration to excel academically. This is not because of the fault of their own but they were born into lower socio-economic class.BibliographyMaureen T. Hallinan (2006)Handbook of Sociologyhttps//www.dawsonera.com/readonline/9780387364247http//www.theguardian.com/news/datablog/2014/jan/27/education-inequality-in-england-where-is-the-gap-widening-demosK. Browne, (2006) Introducing sociology for AS Level, 2nd Edition, Cambridge, Polity thrustG. Marshall, (1994) Oxford Dictionary of Sociology, 2nd edition, Oxford,

Wednesday, May 22, 2019

Problem Solving and Decision Making Essay

BackgroundI work for a comp whatever c every(prenominal)ed npower and we are an energy supplier in the UK. Specifically, I work within the Blended Services department and we deal with miscellaneous types of inward contact from our clients such as email, letters and teleph ace calls. I manage a team of 15 people advisors and their role is to effectively deal with customer enquiries that come in via the different methods of contact. Due to the large volumes of commensurateness that we behave come in, its non always practical to respond to customers via a written response and we therefore ask the advisors to call as mevery a(prenominal) customers as possible and resolve their enquiries by phone, this allows the advisors non altogether deal with the customers original enquiry exactly to also answer any subsequent questions that may arise when they are presented with the answer we give them.Description of the problemWhen advisors call a customer there are regulations around dat a protection and also concealing customer contact details up to date that we must adhere to, we refer to these regulations as complaisance. This is a very menacing and white subject, we must be submissive in all we do one C% of the conviction. The problem that has come to light that in our department, is that our advisors are not 100% compliant 100% of the time. They lead fully cover data protection and request up to date contact information on some calls but not others. This presents a problem for the department and me as a manager as well as the advisors in question as these inconsistencies contribute cash in ones chips to varying degrees of disciplinary exertion for the advisors and the company. The impact of this for the advisors is that it can lead to disciplinary action such as informal warnings, up to more formal action such as written warnings and even loss of their job. In extreme grammatical cases collide withending advisors can even face personal fines.As a manager, I then have to consider the potential knock on effects of such action which can include loss of advisor faith, a decrement in staff esprit de corps, and opportunity for progression may be reduced or interpreted away and all of these in turn may strike an advisors attendance. For me as a manager the concerns are that these actions could affect my time as I am required to carry let out investigations in to severally case of non- form. This is turn could leave other members of my team to feel neglected as my time becomes consumed with investigations and carrying out disciplinary action. Potentially, this could lead to a general loss of morale within my team as a whole and go on to impact their performance.This issue also affects our customers as if we are seen to be breaking such important regulations as data protection, and then this could ca lend oneself an increase in complaints, damage our customers confidence in us as a company, lead to a decrease in customer loyalty and ultimately the loss of their business. From a company point of view the impacts are possibly the greatest. however a few potential knock on effects from non- contour are loss of customers, brand damage, legal consequences including large fines and potentially losing out license to trade. corrective action can lead to loss of staff and this brings further impacts such as the time and cost of recruiting and training new staff and all of these could finally impact our ability to provide a desired service to our customers.Analysis of the problemIn trying to identify options to solve the problem of advisors inconsistently adhering to conformation regulations, I first looked at gathering as much information as I could in to how much it was affecting my department and if there were any contributing factors to the problem. I liaised with our quality analysts. The QA team had recently marked a sample of the calls we make within the department and informed me that in the month of fami ly they sampled four calls from each team within the department. This was made up of one inbound call (calls where the customer calls npower) and one outbound call (calls where we call the customer) for deuce advisors on each team. There are 18 teams so this is 36 advisors that were sampled and scored. The results showed that of the advisors monitored only 69% were fully compliant. This is ca use for concern then as the localise is 100%. Following on from this, I needed to do further investigation.My time, however, is very valuable and for me to take on such an investigation alone is not feasible. I discussed the problem with my manager and we came up with an idea to help us follow up the results from the QA Teams quality checks. Within our own operations group (5 Teams) we asked each manager to mark two calls for each of their advisor focussing solely on whether or not the advisors were following compliance regulations that we must adhere to. In the first week of October, each man ager carried out the quality checks for their teams. The results showed that we were 50% compliant as an operations group. Following these results each manager went out to the advisors that were not following the compliance regulations and gave them a training sitting as well as an informal warning that this kind of action was not acceptable and that compliance must be adhered to at all times.The managers including myself then remaining the advisors for a couple of weeks and then went back and completed the same quality checks once more. The punt time around we noticed an improvement as we scored 70%. However, we were and still are a long way short of our ultimate design. Following on from this, I devised what I saw to be a ingenuous yet effective questionnaire that would be completed by a sample group of advisors. The innovation of the questionnaire was to establish possible argues why the advisors failed to be consistent in regards to meeting compliance when speaking to cust omers on the telephone. I looked to address such matters as how surefooted they were that they were personally 100% complaint 100% of the time, were they aware of the tools that npower provide to assist them in being complaint, what barriers they have encountered that make it difficult to be compliant and what do they feel would ensure that they were 100% compliant 100% of the time going forward.The results of the questionnaire showed that the advisors knew what was required of them to be compliant and that they recognised the implications of not being compliant. It also showed that all of the advisors were aware of the various support tools that npower provides them to help with compliance though not all of them used them. This suggests then that the problem of being inconsistent in regards to compliance may be down to advisor attitude or focus but at this point I precious to avoid making assumptions. With all of this information, I used a simple fishbone to drill down for possibl e reasons for these inconsistencies. I looked at the following headings and then added the possible reasonsConfidence (lack of)* Inconsistent heart and soul* Un urinate on whats expected* Cannot deal with contradict (from customers)* DPA doesnt feel natural (in call structure)* Situations outside of the norm (3rd party calling on behalf of the customer)Knowledge (lack of)* No or little training (new to business)* Lack of communication (not advised of possible veers)* Inconsistent message (unsure what is correct)Skill* Unsure how to resolve conflict* Not certain how to incorporate data protection in to their call structure * Not able to control a call (allows a customer to drive a conversation, potentially skipping past vital areas for not wanting to interrupt)Attitude/Behaviour* Doesnt understand potential consequences* Doesnt like change* Refuses to comply afterward considering all of the above the potential solutions to my problem could be creating a guide that points out to ad visors what they must do to be fully compliant but that isnt rigid in its delivery so that the advisors can make it their own. Ensuring that the guide and its use is clever out in a urinate manner that makes sure there are no questions unanswered. Providing the advisors with extra training to enable them to capably and confidently deal with situations of conflict i.e. if a customer refuses to go through data protection. Finally, making sure that the consequences of non-compliance for both advisors and the company are clearly communicated.Resolution of the problemI went to manager with my findings and stated what I wanted to achieve. I needed the goal to realistic and to be measurable. Remembering that QA Team reported the department to be 69% compliant for the month of September my goal statement was this * To decrease the compliance fail rate in our department by 15% during the month of November based upon 36 evaluations. In making this statement, I ensured that if would be a f air reflection since it would match the original investigation completed by the QA Team. Its SMART, because I have a specific goal that can be measured against previous findings. Its both achievable and realistic as all managers make on make numerous quality checks end-to-end the month and Im trying to achieve the ultimate goal of 100% compliance but instead make a small but reasonable step towards it and finally, its time bound as all steps will be put in regularise and measured passim November. Once the goal had been set, my manager and I held a brain storming session to look at possible options to resolve the problem. Further to those I mentioned earlier, we came up with these additional ideas* Speech Analytics* Scripts for data protection* A specific inbound call team* A specific outbound call team* Feedback, coaching and evaluations* An inbound and outbound call decision making tree* Brief to include whats expected and what the consequences are for non-compliance* Complian ce champs* Compliance tick sheetAfter we had come up with these various options I went away and decided which would be the best course of action. To help me decide I used a simple Pros and Cons method. I put each of the above options in to a table and then listed what the advantages and disadvantages were. Below, I have sightly presently outlined some of the key points for each one.Speech analyticsPros* It saves time (its all automated, listening to and identifying key words and phrases in conversations) so managers go intot have to do manual checks. * A large sample is gathered (it pulls data from all recorded calls) therefore the reflection is very accurate. * Reports can easily be pulled, since all data is compiled and exported in excel spread sheet format.Cons* Its not an immediate solution. Speech analytics for npower is in early test stages and its unlikely to be available for at least another year.* Cost Its very expensive to implement and so even to gallop in a small t est environment is currently unlikely. Scripts for data protectionPros* It would clearly set out what needs to be said (no hoary area)* Advisors would have something to reference at all times* Can easily be updated when changes occur* Managers could easily cover this in a coaching sessionCons* Advisors may not feel it comes across as natural* Advisors may forget to keep it on their desk each twenty-four hours* It would need to be updated with each new change (potentially old ones could be in circulation)* Repeat contact customers would have to go through the exact same process each time and may feel it comes across as roboticSpecific inbound/outbound call teamsPros* Advisors would deal with only one call type (one set of compliance regulations, more specialised, less(prenominal) hazard of failure)* Becoming specialised may increase confidenceCons* It may not be feasible to have a decorous specialised teams to deal with the workload * We would lose multi-skilled advisors, impacti ng our ability to deal with other work volumes * Specialised teams leave us vulnerable to outside influences such as absence.Compliance ChampsPros* Position of responsibility for trusted advisors* Someone on hand to reference in uncertain situationsCons* Those not chosen may feel bilk* The cost of taking advisors away from completing work may not be feasible in such a busy time * Having to await for a Champ may impact customer wait times and thus service * Takes ownership and responsibility away from the advisorsCompliance ChecklistPros* Advisors already use something similar, so it would be familiar* Advisors could clearly track what they have and havent asked* Peace of mind as it states clearly what they must ask* Natural, as it states what they must ask but doesnt tell them how to do it* Cheap and easy to implement* Easy to amend when changes occur* Advisors can easily keep it with them either paper based or electronically* Puts the responsibility on the advisor* Best use can b e coached aroundCons* Must be altered with each change (old ones could be left in circulation) * Puts the responsibility on the advisors (must be trusted to use it) After evaluating the options and the pros and cons to each. I decided to go with a compliance checklist. Once I had decided on what I believed to be the best solution I asked myself two important questions, in various decision making models these are also known as Acid Tests 1&2. Acid Test 1 If I implement all of my plans for action will my problems be overcome? In considering the answer I thought back to areas that I had identified earlier that linked into the problem of inconsistent compliance. To reprise these were things such as * Advisors were unsure what they should be asking.* They lacked confidence that they were saying all the right things. * They could often miss important information if interrupted by a customer before the compliance checks were complete. * The solution needed to be simple and easy to implem ent, so that it was clear and simple to train out. The majority of my advisors already use a checklist of sorts to capture the work they complete and how they contacted the customer, by adding compliance prompts to this it creates a visual aid for the advisors reminding them of what they need to ask and it remains in a mountain that they find familiar. Also, because the advisors are able to tick off the various requirements as they go along it makes it very clear what must be asked and its less likely that theyll miss things out if they are interrupted as they can simply go back along the list and pick up where they left off.Its also likely to come across as more natural when the advisors are talking to them customers as well as again it only prompts them with what they need to ask rather than telling them how to say it. Finally, its relatively cheap to implement, it isnt very time consuming to put in place and its something that can be done immediately. A copy of the checklist is attached (Appendix A) Acid test 2 If I get rid of all my problems will I achieve my objectives? Again, the answer should be yes. My solution will give advisors something black and white, thats clear and easy to understand and familiar to them in their day to day role. This should in turn give them the added confidence when talking to customers on the phone.There is, however, a human element. This is that the solution once trained out and implemented, relies upon the advisor taking some ownership and making sure that use it every day even if they feel confident that they are fully compliant. Because this is a personal choice there is no plan that I can implement that will solve this. However, as a company we do have measures already in place to manage this. If an advisor is proven to have the skills and the knowledge to be fully compliant and yet for whatever reason chooses not to, then I or any other manager would need to ensure that this is managed in the proper fashion.Implementa tion and communication of the solutionAs previously stated the advisor already usage a data capture sheet in their day to day jobs. I have taken that and added some simple yet clear checklist boxes that prompt the advisors on what they need to be asking when speaking to customers on the telephone. I will start off with a trial in my operations group and then if the desired results are proven then I will discuss with my manager a plan to roll it out to the whole department. Ill start by holding a small group meeting with my fellow team managers, briefly describing the problem that Ive been looking in to. Ill present my solution and tell them how I would like it to be used. The managers including me can then go out to our own teams and deliver the message in a brief team meeting. The compliance checklist will be distributed via email to the managers and advisors alike. This way the advisors can choose to mug it off and fill it in manually or they can simply fill in in on their PCS.Th is also means that they will always be able to access a copy even if they have to move desks as it will be saved to their email. Following this, I would plan to follow up with some side by side observations. This would be to ensure that the advisors are using the checklist as intended and it also gives me the chance to answer any questions that they may have as well as offer advice and praise where they are doing things well and hopefully begin to build that confidence in their ability back up. As far as monitoring and reviewing of the situation, this should be quite straight forward. I know what the problem is and I have identified a list of causes.I also know clearly what I expect to achieve from the solution. I perform at least one quality check on each of my advisors each week, so these will prove useful when monitoring progress in this area and the results should be clear to see. These quality checks are always given to the advisors as feedback and trends from multiple quality checks are used to build useful coaching sessions. The feedback that I hold from the advisors at this point should also allow me to monitor if they are using my solution as expected and how confident they feel with it. As a department, we also receive daily, weekly and monthly reports.These will enable me to view the progress of the other teams in my operations group to see if they are showing the results that are expected. I will raise the matter for discussion in the weekly operations group meeting and this will allow me to receive feedback from my fellow managers and get their thoughts on what is and potentially isnt going well. Finally, the QA Team will perform another quality check across a random sample of the department. This will peradventure be the ultimate mark of whether or not my solution has been successful. If so, then there should be a significant increase in the percentage of advisors that pass compliance.

Tuesday, May 21, 2019

Principles of Marketing Essay

The course content includes a study of the relationship between merchandising and society, nature and functions of market, marketing management processes, marketing tools, the markets, and the consumers. unravel Objectives The primary(prenominal) goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It go away provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program.Students should come away with this course with an understanding of the marketing system and its region within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants. Learning Outcomes Upon shutdown of the course, students should be able to ? define and apply knowledge of the key marketing concepts.Please dress decently and appropriately (according to universitys dress codes) when attending discriminatees. ? convocation projects Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your component part to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission.If you encounter either problem to submit assignments on the ad hoc date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows ? A cover page with your details Name, Student ID and Sections ( as registered in CMS) ? Font Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ?Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1 Marketing Managing Profitable Customer Relationship Topic 2 The MarketingEnvironment and the Marketing Information Topic 3 Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduct ion. segmentation activities Getting to know. Overview of course plan. Marketing Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read ? Kotler Chapter 1 ? Harley-Davidson case. Chapter preview p158. Class activities ? Discuss reading materials Topic 1 ? Discuss Harley Davidson exercise.The Marketing Environment and Marketing Information ? Companys Microenvironments ? Companys Macroenvironments ? Marketing research process Read Forum 1 ? Kotler Chapter 3 4 ? Real Marketing 4. 2 Tracking consumers on the Web Smart targeting or a little creepy. p 151 Class activities ? Discuss reading materials Topic 2 ? Discuss Prius Leading a Wave of Hybrids case Consumer Markets and Business Market ? Consumer Buying Behavior ? Consumer Decision-making Process ? Factors touch on Consumer Buying Behavior.

Monday, May 20, 2019

Antarctica and Argentina

Denise Broers Mr. Rodriguez geography 1 9 september 2009 Argentina Argentina occupies most of the southern part of South America. Uruguay, Brazil, Paraguay, and Bolivia fraud on its northern borders. Argentinas eastern coastline is washed by the Atlantic Ocean. Its southern diadem reaches nigh to the continent of Antartica. Argentinas varied geography includes the Perito Moreno glacier in the southern Andes. This is one of the hardly a(prenominal) glaciers in the world still advancing. Argentina has 1,056,640 square miles making it South Americas back up largest country, after Brazil.Argentina has a wide variety of landscapes including mountains, forests, plains, and deserts. The Iguacu Falls onareas stretch across northern Argentina. To the west, great forests spoil the Gran Chaco. To the east, hot, humid grasslands abound. Farmers raise livestock and grow crops in the fertile soil. The Andes tower over the occidental part of Argentina. Snow-capped peaks and clear blue lake s draw tourists who come to ski and hike. Mount Aconcagua soars to height of about 23,000 feet and is the highest mountain in the Western Hemisphere.East of the Andes is a region of rolling hills and desert valleys. Farmers use mountain period water to grow sugarcane, corn, and grapes. In the center of Argentina are treeless plains know as the Pampa. The Pampa spreads almost 500 miles from the Atlantic coast to the Andes. Argentinas economy depends of this regions fertile soil and mild climate. Most of Argentinas urban areas are here with more than two-thirds of the population brio here. Buenos Aires, The capitol and largest city, lies in the area where the Pampa meets the Rio de la Plata.

Sunday, May 19, 2019

“College Is a Waste of Time and Money” by Caroline Bird Essay

In the essay College Is a Waste of Time and Money, Carolean razzing argues that college is a complete waste of time and money for concourse. She argues that most educatees argon unhappy and unsatiable with attending college. She believes that they go to college because it has become the thing to do or because of getting pressure from their parents or societies. Further more than, she thinks that college is non a straightforward financial investment because career financial success depends on other factors. She believes that people gain true knowledge and skill while working(a) in real notes and not in college. Bird believes that college has to be judged not by what other people think is technical for the students, notwithstanding how good it feels to the students themselves. To some college may be a reason to avoid adult responsibilities, gain independence or avoid intolerable home situations, but to others college is an institution offering racyer levels of educational p urpose that leave behind help them succeed in their careers later on with multiple benefits.College can be financi entirelyy expensive. Since it is really costly, umpteen believe it is correct to just get a job straight let out of high school, not take any student loans, and start to save for your retirement right away. Though colleges keep back gotten more expensive, not all college graduates find high paying jobs. fit in to the article College costs Up, small(a) Debt Help For Occupy Wall Streeters, it states that colleges and universities continue to raise tuition far faster than inflation and travail out ever more indebted graduates, two reports released by The College Board today show. With states struggling to ratio their budgets, the sharpest tuition increases this year were at public colleges at four year state schools in-state tuition and notwithstanding the college expenses, college graduates arent able to find a good paying job(Forbes). Finding a swell up payi ng job right after graduation may be hard during these tough circumstances, but that does not mean people should believe that college was useless to them just because they can not find an take over job for themselves at that moment. raft must be determined, have good skills and a strong pass on in order to achieve a high paying job. Many people do not go to college because of all the expenses. Beside the tuition fees, there are many other expenses to consider.Manyprivate colleges state a total cost of attendance of over $50,000 per year and around $15,000 of this amount is for room and board. According to the article College Cost Crunch it states that The College Board reports that while the produce rates for private college tuition and fees are in the range of $35,000, nearly half of all full-time chthonicgraduate students attend a four-year college with published charges of less than $9,000 per year in tuition and fees. And most students do not pay the published rate. On ave rage, public four-year colleges charge $7,605 per year for in-state students, and the average charge for 2-year colleges is $2,713. For lower income students, the costs are typically point less, and there are many options for financing the cost of college. Federal Pell grants are open up to $5,550 per year, and many states provide additional grants of $1,500-$2,500 per year (Forbes).People believe that college is rattling expensive, but if they are able to do the right research and apply themselves for all these loans, grants and scholarship then this will reduce their tuition fees. It is in truth important for people to look at all their options carefully before making a end that will have an impact on their career. The value of a college degree or certificate is really important today. The money and time people spend on college matters. College education is universally viewed as much(prenominal) a great investment that the cost and its return on investment are beneficial tow ards future(a) careers. The impact of getting a job can be very difficult. In todays economy, getting a job is pretty tough, and it is a lot tougher for those without a post-secondary education.The chances of getting a job without a post-secondary degree or certificate are very few. According to the U.S Dept. of Labor the over all unemployment rate is 9.1%. The rate of people with only a high school diploma is a half-size bit higher at 9.5%. But college graduates have an unemployment rate at only 4.5%. Unemployment for ages 18-25 with only a high school diploma is currently over 50%, but the jobless rate for those under 25 with a college degree is only 8%. It is very hard to argue that skipping college to start working early is a practical financial alternative when over half of the young people out of high school are unemployed. The benefits of college go beyond creating improved career choices. The average pay for a job with a college degree earns almost twice the average for th ose with a high school diploma. People with higher education will have alifetime work of $800,000 more in wages.The jobs available to those with a post-secondary education are more interesting because they have more mobility between jobs and they have more advancement opportunities within companies. In other words, a college degree or certificate will greatly enhance the ability to get a job people will enjoy. In addition to in reality liking that job and getting paid more for it, they have benefits including more leisure time, more opportunities, better health, less dependence on government services, and having children that are far more likely to be flourishing in school. Of course, there will alship canal be exceptions of highly successful entrepreneurs like Bill Gates, Michael Dell, and Steve Jobs who were very successful without completing college, but most of CEOs in America have a college degree. In her essay, Bird believes that students should go to college because they wa nt to themselves, not because someone pressured them in to it.The students should have an inside view of whats good for them. If they feel college is not necessarily good for them, then people can not expect them to go through with it. They need to set their own goals in life whether it be getting an education or getting a job right after high school. Everyone should be able to make decisions for them self. In the article Is College worth It?, it states that the main purpose of a college education is to teach work-related skills and knowledge, and it is to help a student grow personally and intellectually. College graduates place more emphasis on intellectual growth those who are not college graduates place more emphasis on career preparation (Pewresearch) Though college may seem purposeless to others, it actually helps students grow intellectually while building new skills that prepares them for their careers. College is definitely a good investment.patronage its expensive cost, pe ople should not make any excuses because there are so many ways and opportunities to reduce the tuition fees. The money students invest in red to college will come back in multiples when they land a higher paying job. College graduates with a degree will always have a secure future financially. Aside from the financial benefits of going to college, the education students receive and the experience they gain from going to college will make them a better rounded person. It not only helps students grow intellectually, but it helps them get on with as a person. It strengthens their skills, builds confidence and prepares them for a career in the realworld. Those who believe going to college is a waste of time and money should really consider the benefits and values of having a college degree, unless of course if they are a true genius like Bill Gates, then by all means go for the American DreamWork CitedNovack, Janet. College Costs Up, Little Debt Help For Occupy Wall Streeters. Forbes . Forbes Magazine, 26 Oct. 2011. Web. 15 July 2012. .Novack, Janet. College Cost Crunch. Forbes. Forbes Magazine, 28 Oct. 2010. Web. 14 July 2012. .Is College Worth It? Pewresearch.org. Pew Research Center, 15 May 2011. Web. 14 July 2012. . Caroline Bird. College is a Waste of Time and Money. The Norton Reader.1975

Saturday, May 18, 2019

Comparison of Eastern and Western Architecture

The comparison and contrast of the western architecture and eastern architectureWhat imbibes a edifice outstanding and became a typical logo of the seat of government and even the state. Its non easily for a architecture to pull the function partisans and the travellers all over the universe. Many of the edifices and constructions featured are celebrated for their beauty.Others have become celebrated for their ingenuity or their historical significance. There are many similarities and differences between Eastern and Western architectural. Their edifice manner, history, stuffs, mapping and even significance and influence are form more and less difference. Take Chinese nix urban center and the Buckingham Palace for illustration, they both represent the representative edifice of their state and impact occurred on modern-day designer s design.As for architectural manner, the forbid metropolis and Buckingham Palace reflected the Eastern and Westerns cultural differences. Infecte d by their civilization, the architectural manner of Chinese traditional manner with particular punctuate on additive beauty , pay at scating to the flow lines of tune. The veto citys beams, columns, hood can show line tasty entreaty, as in the remainder of the top of the mountain edifice eaves deliberately make aaslightly to the sides form a high rise, solely made aaclear the warped corner subdivision, instead steep roof upper and turn down more soft, so both for rainwater drainage, but besides contributing to the sunlight and airing.Pursuit of subdue and thought heavy moralss embodied in the Chinese ancient edifices real evident when architectural manner, tend to their societal content and symbolism outstanding place on the influential, speckle besides concentrating on practicality. Its evidently that the construction contacts the particular Chinese civilization and is practical. In the same context, the Buckingham Palace titling emphasizes form united States , orig inated in classical Grecian aesthetics that the United States in the signifier of objects.Both Forbidden metropolis and Buckingham Palace has long history. In the Middle Ages, the site of the future castle formed portion of the manor house of Ebury. Owners included Edward the Confessor and his queen consort Edith of Wessex in late Saxon times, and, after the Norman Conquest, William the Conqueror. William gave the site to Geoffrey de Mandeville, who bequeathed it to the monastics of Westminster Abbey. In 1531, Henry VIII acquired the Hospital of St James from Eton College, and in 1536 he took the Manor of Ebury from Westminster Abbey. These transportations brought the site of Buckingham Palace tail into royal custodies for the first clip since William the Conqueror had given it off about 500 old ages before.Finally, in the late seventeenth century, the freehold was inherited from the belongings baron Sir Hugh Audley by the great inheritress Mary Davies. comparablewise, the Forbid den metropolis got through a long period excessively. Beijing Forbidden City began building of emperor Yongle in AD 1406, was rejected Yuan air conveyance, fundamentally non built on the footing of almost of the Yuan Dynasty castle, instead eastward 150 m, re-created from the castle, the castle walls of the castle, including all were re-built, larger than most of the castle, just about less than the Forbidden City in Nanjing, a former interior decorator for artisan craftsmen fag Kuai Xiang, inaugurated in 1420 AD, built from 1420 to about 500 in 1911 between the Qing emperor to renounce, Ming, A sum of 24 Emperor Qing dynasties lived in the Forbidden City.The differentiation on the edifice stuffs is besides a different calculate of the edifice manner. In ancient times, Chinese designers used wood as the chief edifice stuffs while Western designers used masonries as their chief stuffs. The most stuffs of the Forbidden metropolis are wood, but because of Forbidden City pick 15 so rts of cherished and timber corrosion, it still protect wholly and wont cause problem. On the other manus, Buckingham Palaces facade ornament stuffs are the Bath limestone.These deuce sort of stuff choice make the edifice have different visual aspect. Many visitants strike at these wholly different architectural manner edifice from their ain state, the pick of the wood and gemstone greatly depend the difference of Eastern and Western architecture. With the clip fly, the pick of stuffs change a plentitude and until now, Eastern state and Western state non merely retained their choice featured on co- chokeers, but besides learn from each others specializer, the interior decorator utilizing different edifice stuffs to make a more originative and typical architectural.The Forbidden City and Buckingham Palaces map alteration but they are still be used now. Buckingham Palace has served as the prescribed London house of Britain s crowned heads since 1837 and today is the administrati ve central office of the Monarch.Although in usage for the many official events and responses held by The fairy, the State Rooms at Buckingham Palace are unfastened to visitants every twelvemonth. The Palace is really much a working edifice and the centerpiece of Britain s constitutional monarchy. It houses the offices of those who support the daily activities and responsibilities of The Queen and The Duke of Edinburgh and their immediate household.The Palace is besides the locale for great purplish ceremonials, State Visits and Investitures, all of which are set up by the Royal Household. Although Buckingham Palace is furnished and decorated with invaluable plants of art that form portion of the Royal Collection, one of the major art aggregations in the universe today. It is non an art gallery and nor is it a museum. More than 50,000 mountain visit the Palace each twelvemonth as invitees to feasts, tiffins, dinners, responses and the Royal Garden Parties.On contrast, the Forbid den metropolis has apply for World Heritage and it is unfastened for tourers. Forbidden City, two thousand old ages of development in China and East Asia pinnacle of classical architecture, has been impacting the subsequent development of Chinese architecture, every bit trade good as supplying inspiration for many plants of art.The significance and influence of the Forbidden metropolis and Buckingham Palace is Considerable. Their architecture is a theoretical account for modern construction interior decorator. Walking in the Forbidden City, the artistic consequence of the sort of sempiternal sequence degree by constructing depth intervention group obtained. Like a Chinese coil appreciate it, to get down with the image of piecewise, people ever with a sense of expectancy, looking frontward to the apogee and coronating touch screen show, therefore heightening the entreaty of the work of art.It is for this ground, the edifice generated after go forthing their old age, still can conno tation artistic appeal. To open a new epoch of people s heads casement, giving the joy of beauty. Ancient edifices across clip and infinite is like a span linking the deceased and present, giving the midst ambiance and beauty.Hypertext transfer protocol //wenku.baidu.com/ enchant/0f86042d0066f5335a812165.html

Friday, May 17, 2019

Columbus vs. de Las Casas

In the school text of Bartolome de las Casas From The Very Brief Relation of the Devastation of the Indies, de la Casas said This was the first land in the smart World to be destroyed and depopulated by the Christians, and here they began their subjection of the women and children, taking them away from the Indians to enjoyment them and ill use them, eating the food they provided with their sweat and toil. Base on this saying we can lymph node his thought about the New World and its inhabitants, he explains how the Spaniards have behaved and acting, killing, terrorizing, afflicting, torturing, and destroying the native peoples, doing all this with the strangest and most varied new methods of cruelty, never seen or heard of before. De las Casas think this new world was the first one to be devastated destroyed and conquered by imperialist and colonialist Spaniards. capital of Ohios letters we can see the arrogance he possessed in claiming the islands he found.In his letter describ ing his findings to his king, he wrote, And there I found very(prenominal) many islands filled with people innumerable and of them all I have taken possession for their Highnesses. Columbus never stopped to consider that these islands were not his to take, nor were the people that inhabited them. He simply took over these lands, redden going so far as to rename them all. His first sight of what he termed Indians was of a gathering of attractive, unclothed people. Speculation is that, to him, their nakedness represented a lack of culture, customs, and religion.Columbus saw this as an probability to spread the word of God, while at the same considering how they could possibly be exploited. He believed that they would be cushy to conquer because they appeared defenseless, easy to trick because they lacked experience in trade, and an easy source of profit because they could be enslaved. It on the face of it did not occur to Columbus to consider these people in any terms aside fro m that of reduce and slave. Columbus thinks that New World could be well adapted for the working of the gold mines and for all kinds of commerce.