Mid-term Exam

Question 1Developing node casualness is essential for collapseing a sustainable competitive advantage . Whether the products of an organization will ready any(prenominal) grocery potential depends on whether the customers like them or non thence the management of an organization will realize to develop an cosy understanding of the customers tastes and preferences if that organization is to stay of forrard of the competition . The wait on of developing customer intimacy is to engage periodic market research on what the customer expectations are . One of the world-class companies to market itself through developing customer intimacy was dell Computers . Michael Dell wanted to build computers non through idea coevals from its internal engineering strength but through info collection on what the customers tastes and p references were . The sacrifice of the lodge himself spent a significant amount of term with the customers to determine what they wanted to tick off most in a computer . The hardware manufacturing company also developed a website by means of which the customers could package their opinions with the company . As a result , the company get on with to the fortune 500 slant in a in truth short succession . organism in constant quantity touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and services truly quicklyQuestion 2The external milieu of an organization is the application in which it operates . The industry is affected by a number of forces such as policy-making , sparing , sociological and technological . Therefore a melodic pedigree organization in particular has to conduct a canker analysis periodically . A company such as Microsoft has to take into account the forces of the external en vironment very carefully . On first appeara! nces the political environment would not come out to affect Microsoft s operations significantly . However Microsoft is frequently thrusting into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the landed estate it is operating in went through an sparing downswing . Whenever there is an economic downturn , companies tend to invest little and iodin of the first operations that experience cost-cutting is information engine board . Therefore , demand for Microsoft s products and services would go down when the economic en vironment is unfavorable . Corporate social responsibility is a very critical issue in today s agate line environment . Therefore Microsoft has to fund community projects from clip to time in to endear itself to the society . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting rising slope technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the use of the internet caught on , Microsoft had to reengineer itself firm to stay in business because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must scoff sure that the price they are paying is equivalent to the saloon out they are...If you want to get a full essay, point it on our website: OrderCustomPaper.com< br/>
If you want to get a full essay, visit our p! age: write my paper