Marketing Management Marketing Report Avon in Australia

TABLE OF CONTENTSExecutive Summary 3Introduction and Background 4Marketing environmental epitome 5Situational abbreviation 7Critical Analysis of Marketing Strategy 8Future come forthgrowth Opportunities 11Recommendations??????????????????????????????12Reference?????????????????????????????????..14Executive SummaryThis discipline strategically foc wonts on investigating and analysing Avon Australia?s accepted commercializeing environment and scheme. The report imparts an in-depth situational and commercialiseing abbreviation on Avon?s authoritative dispenseing operations which weaknesses bring forth been identified that have take to atomic number 18as for advantage and future ontogeny and growth for the company. It has been determine that Avon competes with 2 very(prenominal) good competitors in Revlon and Loreal in the cosmetics marketplace in Australia. in that location are all important(p) differences between the business trade strategies of these companies with Avon specifically focusing on a manage merchandising strategy that does not use retail dispersion outlets to sell their increases, compared to Revlon and Loreal who twain have a wide range of distribution outlets that they use to sell products alternatively of a singular direct in person selling strategy that Avon practices. Avon?s sales Representatives are the lifeblood of the make-up and it has been determined that they change frequently as well as are undertrained to perform their jobs effectively. Avon?s progression is also confine to the limit that it only uses coupons, website and a product catalogue to support its products.

in addition the Avon Website is simple and not interactive, olibanum it doesn?t provide a two-way communication performance or exchange, nor does it divide its products or information effectively compared to Revlon and Loreal. Avon?s products and markets are slight characteristic then it should be, with the company continuing to add and pick out products from its product range, which entails an inconsistent marketing strategy. It has been determined that a market bugger offment strategy smoke be utilised to delay service grow and develop the company?s exist products and market these to new markets e.g. distaff professional (working mothers)... If you want to loll around a full essay, found it on our website: Ordercustompaper.com

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