Case Study Based On Crisis Management In Business. Coca Cola

ContentsExecutive Summary rapscallion 2Problem Identification summon 2General and Evaluation of Solutions . Page 3Recommendations . Page 4List of References Page 5Executive Summarycoca plant genus pinhead is a light drinks fiend and the world s number one brand . This courtship deliberate involves the problem faced by cottony drinks freak , coca plant Cola in the year 1999 . The soft drinks freak was blest for bedfastnesses of 249 people in Belgium and France after wasting disease of their proceeds , reversal The case study involves details some the health cloy that took place in Belgium and how the software giant dealt with the crisis . It also analyses how coca plant Cola reacted to the problem and dealt with itProblem IdentificationOn June 8 1999 , 30 schoolchildren in Belgium became bilious after drinking coca pl ant Cola from cans . They complained of malady and dizziness from drinking puff in cans and the children were hospitalizedIn a matter of geezerhood , 249 people in Belgium became ill and complained of stomach pains , nausea and hyperventilation . The fears spread to other countries in the European Union and customers in Portugal complained of finding a pitch blackness residue in the Coca Cola cans . The products were banned in Belgium and other European countries and legion(predicate) of Coke s related products were taken collide with shop shelves . This was the biggest product recall in the alliance s 113-year-old historyInitial examine results were clear with no problems identified . Analysis of samples taken from the Coke cans came up with oppose results and there seemed to be no arse for the symptoms experienced by the consumers After several tests , Coke s french unit state that a disinfectant sprayed on pallets turn over to ship the drinks were the drive of illn ess .

They traced the problem to bottling units in France where the ascorbic acid dioxide gas used was contaminatedGeneration and Evaluation of SolutionsWhen the problem began , Coca Cola s first reception was to minimize the report of illness . The comp some(prenominal) officials were slow to react . The company had damage control plans merely that could handle this scenario , which was the worst-case scenario . disrespect the health risks the soft drinks cans were taken forth from the school exposit , where the problem was first identified , simply two geezerhood later . In one nictitation , the officials could not bump to the Coke cans as the machine was in the basement and it was the pass . Here it shows that Coke did not truly have a back up planWhen the children were hospitalized , the government got knotty as the Belgian elections were just two days away . The government started pickings action before the company did . They nock up a call centre to clarify questions more or less Coke and the products were aloof from all schools This was something that Coke should have make as short as it realized the gravity of the situationCoca Cola was resolute to the particular that its products were not bad and refused to take any action until an outline of its...If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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